Field Marketing Specialist – Buffalo Wild Wings

The Field Marketing Specialist will partner with Buffalo Wild Wings franchisees to support local marketing programs that drive incremental transactions and guest engagement. Serve as a primary connection point between franchise operators and the Buffalo Wild Wings marketing organization, providing consultative support across local marketing initiatives, new restaurant openings, remodels, marketing technology platforms, and local marketing tactics. This position reports to the Manager, Franchise Field Marketing and sits within the Integrated Marketing Communications Team.

KEY RESPONSIBILITIES

Build and maintain relationships with franchisees, field teams, agency partners, vendors, and support center stakeholders.

• Support local marketing programs, promotions, partnerships, sponsorships, and community engagement initiatives.
• Provide reporting, insights, and administrative support to help inform local marketing decisions and business performance.
• Develop franchise communications, presentations, training materials, templates, and marketing resources.
• Support HubKonnect onboarding, training, troubleshooting, and utilization of local marketing tools and resources.
• Support local marketing spend tracking, audit administration, and compliance-related processes.
• Assist franchisees with New Restaurant Opening (NRO) and remodel marketing planning, execution, communications, and post-opening support.
• Coordinate local creative requests and facilitate asset development through approved internal and agency partners.
• Support local SEO, business listings management, online presence updates, map listings, business hours maintenance, and review-related inquiries.
• Collaborate with cross-functional teams across the brand to support marketing programs, activations, initiatives, and franchise needs.
• Support local social media, influencer marketing, public relations, sponsorships, and community engagement efforts in accordance with brand standards an