Field Marketing Manager

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

We are seeking a strategic, analytical, and field-driven Field Marketing Manager to serve as the primary marketing partner for franchise owners across multiple brands. You will translate brand strategy into practical, measurable local execution, helping owners build scalable, healthy marketing plans across the full funnel, from paid digital demand generation to boots-on-the-ground local activity. The ideal candidate combines marketing planning and budget strategy with hands-on coaching, thrives in a fast-paced multi-brand environment, and is passionate about using data, vendor accountability, and field relationships to create measurable business impact. Responsibilities: Strategic Leadership:

• Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals, market opportunity, seasonality, operational capacity, and brand growth priorities.
• Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-the-ground execution.
• Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, average ticket, conversion rates, and revenue performance.
• Translate brand-level strategy and systemwide priorities into practical local plans owners can execute consistently within their market.
• Oversee and reinforce the local marketing scorecard, including grassroots marketing, community partnerships, referral outreach, neighborhood visibility, local events, and review generation.

Execution, Optimization & Measurement

* Track owner performance against approved marketing plans to ensure adoption, e