Field Marketing Manager

This role is based in New York City.

The Role

The Field Marketing Manager is the bridge between MFUSED’s brand strategy and its in-market execution. This role leads regional field marketing efforts, ensuring that the brand is represented consistently and with excellence across retail locations, events, and activations.

As a hands-on leader and role model, the Field Marketing Manager sets the tone for their team through action — never asking the team to do work they are not willing to do themselves. This person drives engagement through example, taking full ownership of their team’s success and fostering a culture where everyone is “all in to win it.”

They are responsible for coaching and developing field teams, strengthening retail and budtender relationships, supporting consumer education, and gathering real-time market insights that shape how MFUSED shows up in every region. This role requires agility, leadership, strong communication skills, and a balance of strategy and execution.

What You'll Do

Field Team Leadership & Development

• Serve as a role model for professionalism, work ethic, and collaboration — setting the standard for excellence in the field.
• Lead, train, and coach Field Marketing Coordinators to execute high-quality activations, ensuring consistent brand representation and compliance.
• Take ownership of team performance and results, understanding that success is a collective effort achieved through accountability and teamwork.
• Participate directly in field activities as needed to support business priorities — leading by example and fostering a hands-on, “all-in” culture.
• Evaluate team performance regularly, providing real-time feedback, mentorship, and development opportunities to strengthen capability and confidence.

Retail & Budtender Engagement

* Build and maintain strong relationships with dispensary partners, store managers, and retail staff to maximize MFUSED’s retail performance and visibility.