Field Marketing & Catering Sales Specialist (North Bay)

About the Job

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing.

Key Responsibilities

• Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized, empathic phone & canvass outreach to generate leads
• Develop local B2B relationships to grow large-order and catering sales
• Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike’s Pizza
• Partner with franchisees to build and activate sales through relationship building
• Build sales momentum overnight and overtime
• Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.
• Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.
• Training: Provide coaching on canvassing, campaign planning, and local relationship-building.
• Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.
• You will typically support 20–30 franchise locations, balancing in-person visits, administrative planning, and event execution.

Qualifications

Required

• Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support
• Demonstrated success in B2B marketing, or grassroots campaign execution
• Strong communication, organizational, and relationship-building skills
• Self-directed and able to work independently across multiple markets
• Ability and willingness to travel by car throughout North Bay region