Email Marketing Specialist

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Cornell University welcomes candidates for the position of Email Marketing Specialist in our Alumni Affairs and Development division, based in Ithaca, NY. This role presents an exceptional opportunity to contribute to the university's advancement efforts.

Position Summary

We are looking for someone who enjoys executing comprehensive email marketing strategies that contribute to the division’s donor and engagement goals. This talented team player will collaborate with university and AAD college and unit partners in designing and building email campaigns for signature events and broad-base solicitations.

Key Responsibilities

The successful candidate will

• Design and build signature, solicitation, and sensitive priority email campaigns daily, especially those emails targeted to all alumni.
• Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans.
• Ensure proper coding to measure email results/ROI.
• Be a consultant to partners for email best practices, strategies, and email design to increase channel effectiveness and execute plans based on timelines and deadlines. Building relationships and effective communication will be key to this role.
• Contribute to marketing reports by determining return on investment for email campaigns and test campaigns designed to meet AAD engagement and donor goals. Monitor AAD audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes.
• Oversee sending of AAD emails not built by email specialists. Ensure accuracy of the content, tracking to capture audience engagement, and accessibility requirements are fulfilled.
• Assist in maintaining the AAD email calendar and developing production timelines for signature event emails, mass solicitations, and partner communications. Collaborate with partners across the division to schedule emails