eCommerce Marketing & Merchandising Specialist

Job Overview

We are seeking a detail-oriented, analytical, and highly organized eCommerce Marketing & Merchandising Specialist to help grow and continuously improve Good Start Packaging's online storefront.

This is a hands-on role focused primarily on eCommerce execution, digital merchandising, product content, and search optimization. This person will own much of the day-to-day work required to launch, maintain, merchandise, and optimize products across our website while helping ensure Good Start Packaging and its products are discoverable through traditional search engines, AI-powered search and answer platforms, and emerging digital discovery channels.

The ideal candidate enjoys working at the intersection of products, technology, content, data, and customer experience. They should be comfortable managing a large product catalog, have exceptional attention to detail, and be curious about how customers search for, evaluate, and discover products online.

This person will also help build Good Start Packaging's affiliate and influencer programs while providing occasional support for broader marketing initiatives.

This position reports to the Senior eCommerce & Merchandising Manager.

Responsibilities

eCommerce & Product Content

● Own creation and optimization of product and category pages across the Good Start Packaging website.

● Create and optimize product titles, descriptions, features and benefits, FAQs, technical information, sustainability attributes, metadata, and other product content.

● Gather product information and assets from manufacturers, suppliers, and internal teams to ensure products are complete and launch-ready.

● Conduct regular site audits to identify outdated or incomplete content, broken links, and other opportunities to improve the customer experience.

Digital Merchandising

● Execute merchandising strategies for new products, best sellers, featured products, promotions, sales, and clearance it