Director of Marketing

Appalachian Sustainable Development

Marketing Director Job Description

Position Summary

The Marketing Director has three primary areas of responsibility and focus related to the marketing of Appalachian Sustainable Development as a whole, plus its program areas, social enterprises, and the Marketing and Development department.

Area 1: Oversee all marketing efforts for the organization. (60% estimated FTE)

• Work closely with Marketing and Development team, program managers, department heads, and the COO to plan, communicate, and execute cohesive marketing strategies that:
• propel the organization’s mission
• expand the donor pool
• Clarify the brand, build awareness of the organization’s services, and support sales of the organization’s products.
• Track data and outcomes to evaluate marketing effectiveness

Area 2: Long term and strategic planning for ASD as a whole and for the Marketing & Development department. (25% estimated FTE)

Area 3: Participate and engage as part of the Organizational Development Team of ASD. (15% estimated FTE)

Responsibilities for Area 3 include

• Attend bi-weekly ASD Team Meetings
• Attend monthly ODT meetings with additional responsibilities defined at those meetings
• Attend quarterly all-day ODT meeting with additional responsibilities defined at those meetings
• Attend bi-weekly One on One Meetings with Chief Executive Officer
• Attend monthly budget meetings
• Participate on (1) ASD major event (retreat, summit, etc) planning committee every 24 months
• Work and attend at least (2) general ASD outreach and fundraising events in each 12 month period outside of regular working hours
• Attend and participate in all major ASD mandatory events (retreats, summits, planning days)
• Communicate time out of office via Google Calendar
• Participate and support ASD events related to fundraising and marketing
• Respond to requests from management and other program employees as needed

Pay: $60,000.00 - $