eCommerce Marketing and Media Associate Director

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY

The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Amazon, but with experience and knowledge of the omnichannel ecosystem (especially Walmart.com, Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with key customers in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading an in-house and agency team. This position requires a unique combination of strategic leadership and hands-on execution; candidates with previous CPG brand management experience a plus.

MAJOR FUNCTIONAL RESPONSIBILITES

* Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth * Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, Brand Stores * Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objecti