Director, Product Marketing

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

### Job Title: Director, Product Marketing

Location

: Remote - US Only

Country

: United States

Department

: Marketing

Reports To

: Chief Marketing Officer

Position Type

: Full-Time

Salary

: $190,000

### Job Summary:

First Due is seeking an experienced and strategic Director, Product Marketing to lead the segmentation, positioning, messaging, go-to-market strategy, and commercial success of our industry-leading public safety software platform. This role is responsible for translating complex product capabilities into compelling customer value, enabling Sales and Customer Success, and driving market adoption across Fire, EMS, Law Enforcement, Fire Prevention, Community Risk Reduction, and Emergency Management.

As the voice of the market within the organization, the Director, Product Marketing Management will partner closely with Product Management, Sales, Customer Success, Revenue Operations, and Executive Leadership to ensure our products are positioned effectively against competitors, resonate with public safety decision-makers, and support First Due's continued growth. The ideal candidate combines strategic thinking with hands-on execution and has experience building out the product marketing function in B2B enterprise/AI.

### Key Responsibilities:

• Build, coach, and develop a high-performing product marketing team.
• Build and maintain the segmentation strategy for current market focus and future market investments.
• Develop and maintain differentiated product positioning and messaging that clearly communicate customer value across our public safety markets.
• Partner with executive leadership and key stakeholders to update the overarc