Director of Social Media & Creator Growth

Job Description

### About Us

Noodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, elevated presentation, and a meaningful connection with parents, gift-givers, and families.

We are looking for a proven social media and creator growth leader to help make Noodle & Boo more visible, relevant, engaging, and competitive across Instagram, TikTok, short-form video, creator content, UGC, and social commerce.

### Role Overview

The Director of Social Media & Creator Growth will own the brand's social growth strategy, creator-led content engine, short-form video direction, social calendar, community engagement standards, and day-to-day management of the Brand Content Creator.

This is a focused, hands-on social growth role. The right person has helped grow a consumer brand and understands how to build a modern content system: what to post, how to brief creators, how to direct internal resources, how to use performance data, and how to turn social storytelling into measurable momentum.

This leader will work closely with Ecommerce, Creative, paid media, email/SMS, TikTok Shop, influencer, PR, customer service, and retail teams while protecting the brand's premium, gentle, and trustworthy positioning.

What You Will Own

• Instagram and TikTok growth strategy across feed, Reels, Stories, short-form video, community engagement, and performance reporting.
• The weekly and monthly social calendar, including product education, routines, launches, gifting, founder content, creator content, UGC, retail moments, and mission-aligned storytelling.
• Management, coaching, prioritization, and performance development of the Brand Content Creator.
• Creator and influencer content strategy, including product seeding, briefs, UGC, usage rights, content repurposing, and relationship tracking.
• Social community standards, including comment and DM tone, escalation gu