Director of Ecommerce & DTC Growth

Job Description

### About Us

Noodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, and a meaningful connection with parents, gift-givers, and families. Our products are sold through our direct-to-consumer business and leading retail partners.

We are investing in the next stage of digital growth and are looking for a commercially minded ecommerce leader who can strengthen the foundation, accelerate performance, and build a more scalable and accountable DTC business.

### Role Overview

The Director of Ecommerce & DTC Growth will own the strategy, operating plan, and performance of Noodle & Boo's direct-to-consumer business across Shopify, customer acquisition, conversion, email/SMS, loyalty, retention, analytics, and emerging commerce channels.

This is a high-impact, hands-on leadership role for a builder who can move comfortably between strategy and execution. The right person will set priorities, interpret performance, identify the highest-value growth opportunities, and ensure agencies and specialist partners deliver against clear business goals.

### What You Will Own

• Shopify and DTC revenue, conversion, merchandising, customer experience, and the ecommerce roadmap.
• Customer acquisition strategy and paid media accountability across Meta, Google, TikTok, and other relevant channels.
• Email, SMS, lifecycle marketing, loyalty, repeat purchase, retention, and customer lifetime value.
• DTC analytics, forecasting, KPI reporting, attribution, and data consistency.
• Agency, developer, freelancer, and digital partner scopes, performance, and accountability.
• The DTC growth operating plan, priorities, investment recommendations, and cross-functional execution.
• The business performance, economics, tracking, and conversion impact of TikTok Shop, affiliate, creator commerce, and emerging channels in partnership with Social and agency team