Social Media Manager

Company Overview

LifeScan is a global leader in blood glucose monitoring and digital health technology and has a vision to create a world without limits for people with diabetes and related conditions. More than 20 million people and their caregivers around the world count on LifeScan’s OneTouch products to manage their diabetes. The team has an unwavering commitment to quality in the development of agile products and digital platforms defined by simplicity, accuracy, and trust to enable knowledge, wellness, and health of individuals. *At LifeScan we believe our talented and passionate team is what makes us special.* Position Summary:

Reporting to the Marketing Manager – US Consumer and Retail Channel, the Social Media Manager will own the strategy, content development, and day-to-day execution of OneTouch’s social media presence across all major and emerging platforms. This role builds and manages the always-on and campaign social content calendar, leads platform-specific execution (organic and paid), engages and grows the OneTouch community, and partners cross-functionally with brand marketing, creative, media, customer experience, and Legal/Regulatory to ensure content is on-strategy, on-brand, and compliant. Location: Hybrid- Greater Philadelphia area. ~5% Domestic Travel required

Major Duties & Responsibilities: * Strategy: Develop the annual/quarterly social media strategy and content pillars aligned to brand and business priorities; define platform-specific objectives, target audiences, and KPIs; identify white-space opportunities on emerging platforms and formats. * Content planning & execution: Build and manage the editorial/content calendar; brief and collaborate with creative, design, and video resources (internal teams and/or agency partners) to produce platform-native content; write and adapt copy/captions by platform and audience. * Paid social: Partner with media/agency teams on paid social strategy, audience targe