Director of Product Marketing

Role Details

Location: Remote (US-based preferred)

Reports To: SVP Marketing

About Us

Crescendo is the AI-Native Customer Experience Platform: one system that runs a company's entire CX operation and continuously improves it. We're replacing the fragmented stack the software industry has sold separately for decades - CCaaS, ticketing, workforce management, quality, knowledge - with specialized AI agents that do the work while people govern it. It's working: AI-handled volume on the platform grew 600% over the past year, brands like Grindr, Headspace and Nothing Bundt Cakes run on Crescendo, and Newsweek named us a 2026 AI Impact Awards winner. We're not competing in an existing category - we're creating one. Join early enough to make your mark on it.

The Role

The Director of Product Marketing owns Crescendo's product marketing function - positioning and messaging strategy, competitive intelligence, segment and pricing strategy, and the go-to-market execution that brings it all to market. This is a hands-on senior individual contributor role today, with the opportunity to build the product marketing team as the company grows: you'll drive the function through influence and deep partnership with product, sales, and marketing.

What You Own

• Messaging & Positioning: Continuously develop and refine messaging and competitive positioning based on market feedback.
• Segment & GTM Strategy: Define priority market segments, positioning, proof points, and go-to-market strategy; recommend where to invest or deprioritize.
• Competitive Strategy: Own competitive intelligence, win/loss analysis, battlecards, and displacement strategy; translate market insights into product and GTM decisions.
• Launches & Enablement: Orchestrate launches across product, sales, and marketing; build the decks, demos, and training that keep execution on message.
• Analyst & Market Input: Arm leadership with the pos