Director of Marketing Operations and Digital Experience

The Director of Marketing Operations and Digital Experience is part of the Sales and Business Services department, which resides on the Strategic Marketing team and reports to the Senior Vice President of Marketing and Communications. As our Director of Marketing Operations and Digital Experience, you will be a senior leader responsible for marketing operations, analytics, digital experience, marketing technology, and operational execution. This role provides leadership for the Marketing Operations and Analytics, Digital Experience, and Digital Media functions and is accountable for ensuring marketing initiatives are strategically planned, measured, operationally sound, and aligned to business outcomes.

The Director partners across Marketing, Sales, Product Marketing, Member Success, Revenue Operations, and Technology teams to establish priorities, drive execution, improve conversion performance, maintain reporting integrity, and optimize the customer journey. This position serves as the operational leader for the Marketing and Communications team, ensuring marketing investments, digital experiences, analytics, systems, and processes support organizational growth, customer engagement, and strategic objectives.

What You'll Do

• Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media
• Establish clear goals, priorities, ownership, and accountability across team functions
• Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented
• Foster a culture of collaboration, continuous improvement, accountability, and customer focus
• Support team members growth through coaching and development planning
• Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement
• Establish operational governance, planning processes, and