Nixon Web Technology

Marketing Analyst

Lewisville, TX, US$70,000-$90,000Posted 6 days ago

Job Description

We are seeking a detail-oriented and analytical Marketing Analyst to support data-driven marketing initiatives and business growth. The ideal candidate will analyze marketing performance, customer behavior, market trends, campaign results, and competitive insights to help improve marketing strategies and decision-making.

This opportunity is well suited for candidates with a background in Marketing, Business, Communications, Digital Marketing, Market Research, Economics, Statistics, or a related field, including recent graduates from December 2025 and May 2026.

Key Responsibilities

  • Analyze marketing, customer, campaign, and market data to identify trends, opportunities, and areas for improvement.
  • Monitor the performance of digital marketing campaigns across channels such as search, social media, email, and web.
  • Develop and maintain recurring marketing reports, dashboards, and performance summaries.
  • Track key marketing KPIs including traffic, engagement, conversion rates, customer acquisition, campaign performance, and ROI.
  • Conduct market and competitor research to identify industry trends, customer preferences, and emerging opportunities.
  • Support customer segmentation and audience analysis to improve targeting and campaign effectiveness.
  • Use Excel and analytics platforms to organize, clean, analyze, and visualize marketing data.
  • Collaborate with marketing, sales, product, and business teams to translate data into actionable recommendations.
  • Assist with A/B testing and performance analysis to evaluate marketing strategies and messaging.
  • Monitor website and digital channel performance and identify opportunities to improve engagement and conversions.
  • Prepare presentations and communicate analytical findings to business stakeholders.
  • Maintain data accuracy and consistency across marketing reports and dashboards.
  • Stay current with digital marketing trends, analytics tools, consumer behavior, and industry developments.

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