Koala Insulation of Midland
Director of Marketing
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Job Description
Position Overview
We are hiring a Director of Marketing to own marketing performance across a multi-brand portfolio. This is not a caretaker role. We need an operator who drives account growth on their own initiative, sets the agenda before being asked, and treats the CMO relationship as a partnership rather than a chain of command to wait on.
The Director of Marketing is the single point of accountability between strategy and execution. You will run the full marketing function — brand, digital, content, paid acquisition, and lifecycle — across multiple companies simultaneously, translating executive intent into campaigns that move revenue, without needing to be managed step by step.
This role is built for someone who has already done this at scale: someone who has led large, cross-functional teams, defended results in the boardroom, and used AI tools to multiply output without sacrificing quality. If you need heavy oversight to perform, this is not the right seat.
What This Role Demands
Independence & Aggressive Growth
- Own account and portfolio growth targets end-to-end — you build the plan, you execute it, you report the results.
- Operate with minimal executive hand-holding; escalate decisions that require executive input, not tasks you should already own.
- Proactively identify growth opportunities, underperforming channels, and competitive threats before they're raised by leadership.
- Take calculated risks on new channels, offers, and positioning to accelerate growth rather than waiting for permission to test.
Team & Portfolio Leadership
* Directly manage 15+ marketing employees across 4 or more teams (creative, content/social, digital/performance,
and lifecycle/CRM or equivalent).
- Run multiple company/brand marketing programs concurrently, each with its own goals, budget, and cadence.
- Set priorities, resolve resourcing conflicts across brands, and keep every team accountable to deadlines and quality bars.
- Build and co
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