Director of Marketing Events & Digital Communications

Who We Are

American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities.

Job Purpose

The Director of Marketing, Events & Digital Communications leads AFT’s branding, marketing strategy and national paid media campaigns. This position manages the Marketing Division and oversees national websites, email, social, and outreach channels with the help of a team of communication specialists.

Position Summary

The Director of Marketing, Events & Digital Communications serves as AFT’s brand leader, driving integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director leads multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organization’s mission and visibility, while overseeing team performance, metrics, and marketing best practices.

Duties & Responsibilities

Project/Program Leadership and Execution

• Design, create, and improve content for national dissemination.
• Maintain the AFT brand, refine and enforce the brand standards and keep AFT on the cutting edge.
• Test the health of the brand with key audiences and against competition.
• Lead supporter acquisition strategy and coordinate cross-department tactics to grow the d