SEO and Digital Marketing Specialist

About Aristotle and PredictIt

Aristotle is a leading provider of data, technology, identity, and compliance solutions serving organizations across the political, government, commercial, and nonprofit sectors. PredictIt, an Aristotle company, is an innovative real-money prediction market that allows users to trade contracts on the outcomes of political and current events. With a passionate and highly engaged community, PredictIt sits at a unique intersection of politics, data, and market dynamics.

We are seeking a versatile, analytical SEO & Digital Marketing Specialist to support both Aristotle and PredictIt. This individual will own organic search, AI and LLM visibility, digital analytics, and paid media execution across the companies’ web properties and marketing channels.

The person in this role will develop and manage campaigns for two distinct audiences: consumer acquisition and engagement for PredictIt, and B2B lead generation and brand visibility for Aristotle. They will be responsible for conducting comprehensive SEO audits, diagnosing and fixing technical SEO issues, building and optimizing paid campaigns across search, social, programmatic, and connected TV, and turning performance data into clear recommendations for marketing, content, development, product, and leadership teams.

The ideal candidate is comfortable moving between channels and business needs, running a technical site audit one day, rebuilding a paid campaign’s audience strategy the next, and then analyzing attribution and conversion performance in GA4. This is a hands-on role for someone who can develop strategy, execute the work, and pull and interpret their own performance data rather than waiting on someone else’s report.

Key Responsibilities

SEO, AI Search & Website Optimization

* Conduct comprehensive technical, on-page, content, and competitive SEO audits across Aristotle and PredictIt web properties, then develop prioritized roadmaps for improvement.