Director of Marketing

ROLE OVERVIEW

The Director of Marketing leads the marketing function for Digital Onboarding, owning strategy and directly managing the marketing team. This role exists because our growth doesn't come from paid advertising or complex lead scoring. It comes from being consistently visible as a thought leader to a buyer base we already know, and from turning an accelerating pace of product releases into clear, compelling stories that drive adoption. You'll set the strategy, manage and develop the team, and make sure everything ships consistently and on-message, drawing on support from Product, Sales, Customer Success, and our Training Manager along the way. You'll also be expected to pioneer more efficient ways of working within the team, including using AI and other emerging tools to get more done without adding headcount.

KEY RESPONSIBILITIES

Marketing Strategy & Leadership

• Own the overall marketing strategy and roadmap, directly managing the marketing team to hit demand generation, sales conversion, and retention goals.
• Set priorities and cadence for the marketing calendar so the team's time goes to the highest-impact work rather than ad hoc requests.
• Own the ongoing evolution of the existing Ideal Customer Profile and buyer personas across the customer lifecycle.
• Translate the value propositions, competitive differentiation, and market intelligence developed by Product into clear messaging, content priorities, and marketing materials.
• Continuously improve how the team works, championing more efficient processes and using AI and automation tools to scale output without adding headcount.

Thought Leadership & Demand Generation

• Build and drive an always-on thought leadership strategy (LinkedIn, email, speaking, PR) as the primary demand engine.
• Design and execute the marketing calendar for prospect-facing events, social media, and campaigns to ensure consistent, on-message output.
• Author or oversee high-imp