Director of Marketing, Business Optimization

POSITION SUMMARY

The Director of Marketing, Business Optimization serves as the strategic marketing leader for communities assigned to the Business Optimization Group. The role develops and executes focused marketing strategies that stabilize performance, accelerate lead generation, improve lead quality and conversion, support occupancy growth, and deliver measurable return on investment. This leader brings together performance data, market intelligence, financial discipline, and cross-functional expertise to diagnose business challenges and translate them into prioritized, actionable marketing plans.

Success requires close partnership with Business Optimization leadership, community and regional teams, Sales, STAT Marketing, Paid Media, Web Operations, corporate subject matter experts, agencies, vendors, and investment partners. The Director leads short- and long-term planning, performance analysis, budget management, investor reporting, campaign strategy, and optimization across assigned communities, with particular focus on positioning each community for sustained improvement and an effective transition back to its original region or division.

The role is focused on high-impact strategic work, including performance diagnosis, marketing planning, occupancy support, data analysis, forecasting, campaign optimization, and cross-functional decision support. This role may also support Marketing Assimilation activities as needed.

This position is fully remote and requires approximately 10–20% travel. Candidates located near a major airport will be considered. Preferred locations include Atlanta, Georgia; Dallas, Texas; Chicago, Illinois; and Denver, Colorado. The typical hours for this position are Monday - Friday, 8:00 AM - 5:00 PM EDT.

ESSENTIAL DUTIES AND RESPONSIBILITIES

**The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.*