Product Labs, LLC
Director of Digital Marketing
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Job Description
Producer Labs is a music marketing agency in Los Angeles working with major and independent labels, management companies and artists across paid media, creator campaigns and clipping. We're hiring a Director of Digital Marketing to own client relationships and campaign strategy across all of it, and to grow with us into new areas, including our label work.
You'll be the senior voice to label and management teams: deciding which mix of paid ads, creators and edits fits a release, selling it in plain terms, and growing budgets when results earn it. Campaign setup is handled by our team and AI tooling, so your time goes to clients, strategy, creative direction and A&R-adjacent work as it comes up.
This role is for someone who wants music to be their career, not a stop on the way to something else. We're an early, fast-moving team, so the scope will shift as we grow. It suits someone who wants more on their plate and treats more responsibility as the point.
What you'll do
- Own a book of label and artist clients end to end: pitching, reporting, extensions and renewals
- Plan campaigns across paid media (Meta, TikTok), creators and clipping for streaming, vinyl, merch and tour
- Read campaign data and explain results to clients, including when to stop a campaign
- Direct creative with our editing team
- Grow existing accounts and bring in new ones
- Contribute to A&R and artist development as our label work grows
- Lead and train our coordinators
Must-haves
- Music native: experience at a label, management company or music marketing agency, or as an artist or producer
- 4+ years in digital marketing with client-facing ownership
- Existing relationships with label, management or artist teams
- Comfortable on the phone with clients every day, and confident pushing back when they're wrong
- Based in or willing to relocate to Los Angeles
Nice-to-haves
- Hands-on paid social with real budgets
- Tour, vinyl or D2C campaign experience
- Experience leading a small team
- Uses AI tools (Claude, MCP) in daily work
To apply: send your resume plus a short note on the biggest music campaign you've run (budget, goal, result) and which clients you'd expect to bring with you.
Pay: $95,000.00 - $120,000.00 per year
Application Question(s)
- What's the largest monthly campaign budget you've personally owned, and for which type of client?
- Which clients or teams would you realistically bring in the first 90 days, and at what spend?
- A campaign hit 14x ROAS on vinyl but the client only extends $2K at a time. What do you do?
- Where do you want to be in music in five years?
- Can you work in person in Los Angeles? If not, where are you based?
Work Location: Hybrid remote in Los Angeles, CA 90048
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