Director, Marketing

The Director, Marketing is responsible for driving and executing marketing strategy, positioning, messaging, and lead generation for WellSky’s portfolio of solutions in Blood & Biotherapies and Human & Social Services.

Location

This is a remote position. Candidates located within 50 miles of WellSky’s headquarters in Overland Park, KS will join our WHQ community and participate in our in-office collaboration experience.

Key Responsibilities

• Strategize how to support sales bookings and revenue goals through additional marketing programs and campaigns.
• Manage creative development for demand generation programs, including copywriting, content marketing, and product marketing.
• Develop messaging for use across all marketing channels – web channels, sales channels, and marketing assets, and identify external channels for proliferation of messaging, such as journals, websites, professional events, social channels, etc.
• Set the content marketing and campaign strategies and work with other parts of the marketing organization to ensure they are executed.
• Collaborate with events team and oversee marketing at events, making the most of the opportunity for effective client engagement.
• Identify and build relationships with key thought leaders and other influencers as well as with key client accounts.
• Help develop and drive annual and quarterly marketing plans designed to raise awareness, establish our reputation as a leader, and drive leads and sales, actively monitoring and reporting on MQL generation, conversion, and influence.
• Partner closely with the sales and solutions management teams to develop compelling sales-enablement tools
• Perform other job duties as assigned.

Required Qualifications

• Bachelor’s degree or equivalent work experience
• At least 8-10 years’ relevant work experience
• At least 4-5 years’ relevant management experience

Job Expectations

* Ability to travel up to 20% based on business needs