Senior Director of Marketing

#### Position Overview:

We are seeking a Senior Director of Marketing to lead marketing for VETRO, a vertical SaaS business serving telecom operators and broadband organizations.

This is a hands-on, AI-forward leadership role for someone who can combine strong marketing judgment with a fundamentally different approach to how modern marketing work gets done. This leader will manage a small, high-impact internal team, build and deploy AI agents and automated workflows, and selectively use agencies and outside specialists where they provide differentiated expertise or leverage.

The goal is not to build a large marketing organization. It is to build a highly productive, AI-enabled marketing engine that delivers measurable growth.

#### Key Responsibilities, including but not limited to:

* Demand Generation: Build a focused demand engine that creates qualified pipeline within our defined ICP. + Develop targeted, account-based programs for priority prospects. + Partner with Sales and Account Management to improve engagement, conversion, and pipeline. + Use AI and automation to scale research, personalization, campaigns, and optimization. * Customer Marketing: Turn our installed customer base into a systematic growth engine. + Drive adoption, expansion, cross-sell, and advocacy. + Partner with Sales, Account Management and Customer teams to identify and activate growth opportunities. + Build targeted programs based on customer needs, product usage, and expansion potential. * Product Marketing: Make our fiber management platform easy to understand, differentiate, and buy. + Own positioning, messaging, competitive differentiation, and go-to-market. + Translate complex capabilities into compelling outcomes for telecom operators. + Equip Sales, Account Management and Customer teams with the stories, use cases, and tools needed to win and expand. * Brand: Build a differentiated, credible, and modern position in the telec