Marketing Operations Specialist

The SouthState story is one of steady growth, deep community roots, and an unwavering commitment to helping our customers move forward. Since our beginnings in the 1930s to becoming a trusted financial partner across the South and beyond - we are known for combining personal relationships with forward-thinking solutions.

We are committed to helping our team members find their success while maintaining the integrity of our values: building trust, fostering lasting relationships and pursuing excellence. At SouthState, individual contributions are recognized, potential is cultivated and team members are inspired to achieve their greater purpose. Your future begins here!

Summary

The Marketing Operations Specialist owns and optimizes the platforms, workflows, and governance practices that support scalable marketing execution across SouthState. With primary responsibility for the Optimizely Content Marketing Platform (CMP) and Digital Asset Management (DAM) environments, this role configures workflows, maintains asset and metadata quality, supports users, monitors operational performance, grows platform adoption, maintains operational consistency, and implements approved process and platform improvements. This position works across MarCom, Compliance, IT, Lines of Business, and external partners to improve visibility, consistency, efficiency, and adoption throughout the marketing content lifecycle.

Duties & Responsibilities

CMP Administration and Marketing Workflow Operations

Administer the Optimizely Content Marketing Platform, including request forms, project templates, workflows, statuses, approval paths, permissions, notifications, campaign and editorial calendars, and reporting views. Maintain platform data quality and support consistent use of established intake, planning, review, and approval processes.

DAM Administration and Asset Lifecycle Management

Administer the Optimizely Digital Asset Management envir