Director, Marketing

Overview

The Director of Marketing exists to make GLOBO impossible to overlook and easy to trust wherever buyers look, including when they ask an AI. This role builds the brand awareness that gets us into the room, the AI-era visibility that gets us into the answer, and the depth of customer and market insight that keeps us there. It turns understanding of our clients, our market, and our interpreter workforce into a marketing engine that drives health systems to know, choose, and continue to use GLOBO, while simultaneously establishing GLOBO as the destination of choice for interpreters everywhere.

Responsibilities

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Brand Awareness, AI-Era Visibility & Demand Generation

• Own and evolve GLOBO's brand positioning to increase awareness, recognition, and preference among target accounts and buyer personas.
• Own GLOBO's visibility and positioning within AI-mediated discovery (ChatGPT, Claude, Perplexity, Google AI Overviews, and successors). When buyers ask AI about language access, interpretation, and patient communication, GLOBO must be present in the answer, and described on our terms, as a patient communications platform. Build and run a Generative Engine Optimization discipline: structured content, share-of-answer measurement, and continuous monitoring of how AI systems represent GLOBO and our category.
• Design and execute integrated marketing strategies (content, campaigns, events, partnerships) that move accounts through the full lifecycle: awareness - consideration - adoption - retention/advocacy.
• Own GLOBO's website, SEO, and paid digital channels (search, social, display): deciding which channels merit investment, setting the strategy, and holding them accountable to pipeline and ROI. This includes deciding whether and when paid channels are worth reactivating, based on evidence, not habit.
• Own tradeshow and event strategy: which conferences and events GLOBO shows up at, how we show up (booth, banner presence, spons