Director Marketing Analytics

Who We Are

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At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

POSITION SUMMARY

The Director Marketing Analytics is responsible for marketing campaign segmentation for predictive modeling, test-and-learn experimentation, and marketing analytics that inform acquisition, retention, and pipeline performance. This person brings a strong marketing background paired with hands-on data science depth, and partners closely with the Director, Marketing Analytics – Campaign Strategy to translate models and experiment results into campaign execution. This person will possess a unique blend of business ownership, marketing analytics, leadership, agility, and communication skills and will have a passion for data, metrics, and experimentation

DESCRIPTION

Essential Functions, Duties, and Responsibilities

• Performs data analytics to generate insights for enhancing marketing and volume. Will also create visualization of the insights and report through various tools like Tableau.
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing