Lead Generation and Marketing Specialist

Overview

The Lead Generation and Marketing Specialist reports to the Pennrose corporate office in Philadelphia, PA. This role includes one remote day per week and up to 60% travel to lease-up sites as required. The Lead Generation and Marketing Specialist will support lead generation, outreach marketing, and leasing activity for lease-up communities across the portfolio. They will provide coverage and support when there is a vacant position or high demand of traffic and leads for any lease-up property in the portfolio. They report to their assigned Manager to receive daily and weekly assignments and will report to the project with the most urgent need by assisting with leasing activities, outreach marketing, and administrative tasks. They play a key role in ensuring an exceptional experience for prospective residents while supporting overall leasing goals. Pay Range: $55,000 - $60,000 annually + bonus potential#IND123 Responsibilities: 1. Leasing Activities:* Respond promptly to leasing inquiries via phone and email. * Assist in processing rental applications, verifying information, and requesting documentation. * Assist in sending denial letters to applicants in a timely manner. * Keeps the assigned property inbox organized and clears all leads and voicemails cleared daily. (Responsible for clearing daily Elise AI tasks, if applicable.) * Scheduling interviews for on-site team

2. Outreach Marketing

* Confidently network and manage relationships across multiple regions to support lead generation for lease-up communities. * Develop and maintain relationships with local partners, referral sources, community organizations, and regional stakeholders. * Support outreach strategies that increase qualified traffic, strengthen community awareness, and help achieve leasing goals. * Work alongside the Director of Marketing to identify marketing needs throughout the lease-up process.

3. Administrative Support

* Maintain accurate