Director Field Marketing

The Field Marketing Director drives regional growth by translating brand strategy into effective in-market execution, operating with urgency, and proactively identifying opportunities and risks. This role fosters strong collaboration between marketing, field sales teams, and distributor partners, acting as a data-informed strategic advisor to field sales leadership.

Ideal candidate would live within reasonable distance of our Fort Collins, CO brewery.

Essential Duties

• Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability.
• Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities.
• Own measurable outcomes for each region by defining success metrics (including volume, distribution, execution standards, and ROI), tracking performance, and proactively adjusting plans to close gaps.
• Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution, incorporating input from Brand and Retail Marketing teams to ensure comprehensive, 360-degree activation.
• Drive rapid development and deployment of market plans, balancing speed and rigor, with continuous in-market iteration.
• Translate national brand and innovation priorities into locally relevant, distributor-ready market plans independently and on a consistent cadence.
• Review and assess all team plans in partnership with Sales and Marketing leadership, holding accountability for quality, clarity, and alignment to business objectives.
• Define and prioritize field marketing initiatives by region, making clear trade-offs based on expected business impact.
• Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling, while maintaining strong in-market presence to validate executi