Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location

Ann Arbor, MI (Hybrid / In-Office)

Department

Marketing & Communications

Employment Type

Full-Time

About Leon Speakers

We mix art with audio and design with technology. We are a passionate team of artists, designers, engineers, and craftspeople dedicated to producing the finest quality, bench-made American audio and technology concealment solutions. From custom-tailored soundbars to bespoke architectural speakers, we create balance by design for high-end residential and commercial spaces.

If you are looking for a collaborative, high-energy environment where creativity thrives—and yes, where we host live music at our very own —we want you on our team.

Job Summary

We are seeking a creative, detail-oriented Digital Marketing Specialist to join our marketing squad. In this role, you will help tell the Leon story across our digital ecosystem. You will be responsible for executing email marketing campaigns, maintaining written copy across our website, crafting compelling press releases, and developing key messaging frameworks for our premium product launches and brand activities. This is an ideal position for a marketer with a couple of years of experience who loves high-design, music, and the power of premium brand storytelling.

Key Responsibilities

Email Communications & CRM Campaign Management

• Execute email marketing campaigns tailored to our custom AV integration partners, design trade partners, and audiophile community.
• Draft engaging B2B and B2C email copy that balances technical performance specs with design-forward messaging.
• Manage audience segmentation and list hygiene in our CRM to ensure targeted outreach for regional events, new product rollouts, and company news.
• Analyze key performance metrics (open rates, CTRs, conversions) to continuously optimize email workflows.

Website Written Copy & Content Strategy

• Write and update digital copy for the Leon Speakers website, ensuring a consistent, elegant brand voice across product landing pages, blog entries, and dealer resource pages.
• Collaborate with the Art Director and the marketing team to ensure copy aligns perfectly with premium visual assets and optimized user journeys.
• Incorporate SEO and UX practices into web content to improve organic discoverability among interior designers, architects, and AV integrators.

Press Releases & Product Launch Support

• Support the launch of press releases and media pitches with digital assets and content management highlighting our newest product line extensions, design collaborations, and brand milestones
• Manage the deployment of foundational messaging kits for product rollouts, creating the master copy utilized across social media, product flyers, external PR partners, and internal sales teams.
• Support promotional activities surrounding events, webinars, and live music programming.

Qualifications & Skills

Required Experience & Education

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 2-5 years of hands-on experience managing digital content, communications, brand activities, or project management (premium consumer goods or product focused company a plus).

Core Competencies

• Exceptional Writing & Editing: Demonstrate an ability to turn technical product details into elegant, benefit-driven storytelling.
• Technical Aptitude: Experience working within project management, graphic design, and email deployment tools (e.g., Salesforce, MailChimp, Asana, Jira, Hubspot, Adobe suite, etc).
• Design/Audio Appreciation: A genuine interest in music, design, art, or consumer electronics that translates into passionate brand messaging.
• Organization & Detail: Ability to coordinate multiple digital project timelines simultaneously without letting small details slip past.

What We Offer

• Comprehensive health, dental, and vision insurance.
• Generous employee discounts on premium Leon audio products.
• A unique, artistic office environment complete with our own live venue and collaborative team culture.
• Up to 2-days at home a week
• Paid time off and holiday breaks.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Ann Arbor, MI 48108