Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Contractor)

Company: Aputure

Location: Los Angeles (Hybrid option available)

About the Aputure amaran brand

amaran is lighting the way for the next generation of creators. Whether you're filming in your home studio, vlogging on the move, or turning any space into your canvas, amaran empowers creators to take their content to the next level.

Job Overview

Aputure is looking for a hands-on Digital Marketing Specialist to support the growth of our direct-to-consumer (D2C) business and digital channels. This contractor will help manage and optimize the brand website, CRM programs, and paid media campaigns to improve customer acquisition, engagement, conversion, and revenue. The ideal candidate combines strong execution skills with an analytical, performance-focused mindset, and can work independently while collaborating closely with marketing, creative, e-commerce, and web development partners.

Key Responsibilities

· Website & E-Commerce Management: Manage day-to-day updates and optimization of the brand website, including product pages, landing pages, promotional content, navigation, merchandising, and campaign launches. Partner with designers and developers to ensure accurate, timely, and high-quality execution.

· Conversion Rate Optimization (CRO): Use site behavior and performance data to identify opportunities across the customer journey. Recommend and coordinate A/B tests and improvements to landing pages, product discovery, mobile experience, and checkout flow.

· CRM & Lifecycle Marketing: Build, schedule, test, and optimize email campaigns and automated customer journeys. Support audience segmentation, personalization, lead capture, list health, and campaign QA to improve engagement, retention, and repeat purchase.

· Paid Media Management: Plan, launch, monitor, and optimize campaigns across Meta Ads and Google Ads. Manage budgets, targeting, creative test