Digital Marketing Manager, SEO & Content Strategy

If you’re interested in working here, please forward a cover letter and resume to: [email protected] – you can also view open positions below.

###### Position Description

The Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions.

The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals.

This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts.

###### Key Responsibilities:

SEO & Content Strategy

• Lead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.
• Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.
• Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.
• Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.
• Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.
• Keep up-to-date with the latest SEO/GEO