Digital Marketing Manager

Digital Marketing Manager

A certified Great Place To Work (voted by associates) 8 years in a row!

Join a Growing Industry. Shape Digital Experiences That Help Families Find The Right Care.

At Legend Senior Living, we're redefining how families discover senior living through website optimization, AI search, marketing technology, analytics, and innovative digital experiences that strengthen our brand and drive qualified demand.

As we continue to grow across eight states, you'll play a key role in executing digital strategies, optimizing performance, and identifying new opportunities that help families connect with communities where their loved ones can thrive.

If you're passionate about digital marketing, technology, analytics, and creating exceptional customer experiences, we'd love to meet you.

General Description

The Digital Marketing Manager leads the execution and optimization of Legend Senior Living's digital marketing programs across a growing portfolio of communities. Reporting to the Vice President of Marketing & Brand Strategy, this role manages website performance, SEO, paid media, marketing automation, analytics, and digital customer experience.

Working closely with Marketing Managers, Sales, Operations, and agency partners, you'll transform integrated marketing strategies into high-performing digital campaigns that strengthen brand awareness, generate qualified demand, and improve marketing performance.

Key Responsibilities

Digital Strategy

• Execute and optimize digital marketing strategies that support occupancy, lead generation, and brand awareness.
• Partner with Marketing Managers to develop digital campaigns aligned with business objectives.
• Analyze performance and recommend data-driven improvements.
• Stay current on digital trends, AI, and emerging technologies.

Website & Search

• Manage website performance, content updates, and user experience.
• Lead SEO, local search, technical SEO, an