Digital Marketing Executive

Job Summary We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing strategies that enhance brand visibility, drive website traffic, and generate leads. Your expertise in various digital channels will help us optimize our online presence and achieve measurable growth. This paid position offers an exciting opportunity to work in a fast-paced environment where creativity and data-driven decision-making are highly valued.

Key Responsibilities

• Develop, implement, and manage social media marketing strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, and Pinterest.
• Analyze and optimize Google Analytics data to track website traffic, user behavior, and campaign performance, enabling data-driven marketing decisions.
• Plan, execute, and optimize SEM campaigns using Google Ads (AdWords) to improve visibility, search rankings, and drive high-quality targeted traffic.
• Implement SEO strategies (on-page and off-page) to enhance website visibility and improve organic search performance.
• Create engaging and persuasive content for email marketing campaigns, social media posts, and promotional creatives to attract, nurture, and retain customers.
• Use MS Excel for campaign tracking, data analysis, reporting, and performance measurement to optimize ROI and marketing efficiency.
• Drive affiliate marketing and affiliate lead generation, including identifying opportunities, managing partnerships, tracking conversions, and optimizing affiliate performance.
• Collaborate closely with the sales and business development teams to generate qualified leads, strengthen client relationships, conduct market research, and support revenue growth initiatives.

Requirements

* Strong understanding of digital marketing cha