Digital Marketing & Growth Specialist (CIV)

Digital Marketing & Growth Specialist

Full-Time | U.S.-Based | Remote or Hybrid POSITION SUMMARY Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to help drive qualified inquiries, visits, deposits, move-ins, and occupancy across our portfolio of senior living communities. This role will manage and optimize the full digital marketing funnel — from paid advertising and website performance to lead nurturing, marketing automation, attribution, and conversion reporting. The ideal candidate is both strategic and execution-focused, with the ability to translate data into clear actions and measurable results. This is not a strategy-only or reporting-only role. We are looking for someone who is comfortable working directly inside digital advertising platforms, websites, CRM systems, analytics tools, and marketing automation platforms. KEY RESPONSIBILITIES * Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms. * Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend. * Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure. * Develop and optimize landing pages, forms, calls to action, and digital conversion paths. * Support website management, SEO, local search visibility, and ongoing content optimization. * Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns. * Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion. * Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue. * Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators. * Test advertising messages, audience strategies, creative concepts, of