MARKETING SPECIALIST

Position Description: *This is a fully remote position open to candidates anywhere in the continental U.S.*

Who is Edvance?

At Edvance, we’re on a mission to create and inspire access to life-changing education pathways for America’s workers and their families, while minimizing – and often eliminating – out-of-pocket tuition costs.

Edvance is a member-benefit company that helps union members and their families access affordable, career-focused education. Through partnerships with unions and other member organizations, Edvance connects members to a network of curated accredited colleges and universities that offer discounted tuition and programs built for adult learners.

Through the Union College Benefit powered by Edvance, members and their families get tuition discounts up to 40%, 100% online programs, personalized guidance, and support from unionized Student Success Coordinators.

We're partnership-first, not vendor-first, and we exist to solve a real problem: members don't know where to start, unions lack the capacity to manage education partnerships alone, and schools struggle to reach working adults. Edvance changes that — for all three. About the Role The Marketing Specialist reports to the Director of Marketing. This hands-on role produces B2B and B2C partner marketing, lifecycle campaigns, website content, and CRM work.

You will turn marketing strategy into execution across a growing network of partners. A significant part of the role will be creating marketing materials and campaigns for partner launches while also supporting ongoing B2B marketing to organizational partners and B2C marketing to members and prospective students.

This is a great opportunity for someone who enjoys creating and improving. You should be comfortable following a strategy and system while also noticing opportunities to make it more effective or efficient.

You will work closely with the Director of Marketing and cross-functional teams, including Partner Development, Partner Management, and Academic Partnership. What You’ll DoB2B and B2C Campaigns* Execute partner launch campaigns using established strategy and content, and contribute ideas to shape and improve them. * Provide marketing support during partner onboarding and ongoing partnerships. * Adapt core messaging to each audience and member mix. * Own campaign timelines, assets, approval, and execution.

Lifecycle Marketing

* Build and run email campaigns, nurture sequences, and seasonal pushes. * Own day-to-day execution of lifecycle programs. * Research segments and help shape the angle and build the campaigns. * Monitor performance and find ways to improve engagement and conversion.

CRM & Marketing Operations

* Maintain marketing campaigns, workflows, lists, forms and other marketing assets within HubSpot and systems. * Use practical applications of AI for research, content development, and other marketing tasks with sound judgement to ensure output remains true to our brand and appropriate for our audiences.

Content & Digital Marketing

* Write marketing copy for multiple audiences across email, web, social, partner materials, and campaign assets. * Support website content updates, SEO/GEO initiatives, social media strategy and agency collaboration. * Produce on-brand assets in Canva. * Keep messaging relevant to the audience and consistent to our brand standards.

Reporting & Optimization

* Monitor campaign and funnel performance and connect campaign activity to business outcomes. * Bring insights and recommendations to the Director of Marketing based on campaign and audience performance.

Qualifications

* 2–4 years of experience in marketing, communications, digital marketing, lifecycle marketing, or a related field. * Experience with a CRM or marketing automation platform; HubSpot experience is preferred. * Experience in a B2B2C marketing environment. Partnership marketing and/or franchise marketing experience is a plus. * Strong attention to detail and the ability to manage multiple projects and deadlines. * Comfort working with data, segmentation, and campaign performance. * Resourceful and proactive, comfortable in a fast-paced, entrepreneurial environment. * An improvement-oriented mindset. You don't just follow a process because it's always been done that way; you look for ways to make it better.

You might be a great fit if…

* You’re a strong writer who can adapt messaging across different audiences and channels. * You enjoy both the creative and operational sides of marketing. * You’re curious about new marketing tools, including AI, and know when human judgement matters most. * You want to grow into a leadership role, and you're comfortable taking direction while building toward more ownership.

Additional Information: Location & Travel* Remote, Open to candidates in the continental U.S * Minimal travel, occasional on-site meetings.

Compensation & Benefits

* Salary Range: $55,000-$70,000 based on experience. * Benefits include company-paid medical, dental, vision, short-term disability, long-term disability, and life insurance coverage, as well as access to a 401(k), generous PTO, paid holidays, and additional voluntary benefit options.