Digital Marketing Analyst / Strategist

Digital Marketing Analyst / Strategist

Bisque Imports | Full-Time | On-Site

Pay: $33–37 per hour

Company Overview

Bisque Imports is a world-leading ceramic and arts wholesale supplier, offering an extensive selection of bisque, warm glass, craft, and mosaic supplies. We are passionate about providing artists and crafters with high-quality materials to bring their creative visions to life.

Position Overview

Bisque Imports is seeking a technically knowledgeable, analytical, and detail-oriented Technical Digital Marketing Specialist to improve our website's visibility, digital marketing infrastructure, and overall online performance.

Our immediate priority is ensuring that our website and digital marketing tools are properly configured for search engine optimization (SEO), accurate tracking, and performance measurement.

This individual will be responsible for evaluating our current digital setup, identifying technical improvements, and working closely with our web developer to ensure changes are implemented correctly.

Once the foundation is established, the focus will shift toward analyzing results, conducting A/B testing, identifying trends, and developing strategies to improve website traffic, customer engagement, and conversions.

The ideal candidate understands the technical aspects of digital marketing, enjoys analyzing data, and can effectively bridge the gap between marketing objectives and website development.

Key Responsibilities

Technical SEO & Website Optimization

• Audit company websites to identify technical SEO, tracking, and optimization opportunities.
• Evaluate website elements including meta tags, structured data, tracking pixels, page structure, and search engine indexing.
• Coordinate with the web developer to implement necessary website updates, technical improvements, and tracking configurations.
• Verify that technical updates have been implemented correctly and are functioning as intended.
• Monitor website health, search visibility, and overall performance.
• Identify opportunities to improve website navigation, user experience, and conversion rates.

Analytics & Performance Measurement

• Utilize Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and other tools to monitor website performance.
• Evaluate tracking accuracy and work with the developer to resolve configuration or reporting issues.
• Establish and monitor key performance indicators (KPIs), including website traffic, search rankings, customer behavior, conversions, and campaign performance.
• Conduct A/B testing to evaluate website improvements, landing pages, and marketing initiatives.
• Analyze testing results and recommend data-driven improvements.
• Develop clear reports and dashboards to communicate findings and recommendations to leadership.

Digital Marketing Strategy

• Develop recommendations to improve online visibility, search performance, customer engagement, and conversions.
• Collaborate with marketing, leadership, and development teams to align digital initiatives with company objectives.
• Monitor industry trends, competitors, and emerging digital marketing technologies.
• Support the tracking and performance evaluation of digital advertising, email marketing, and other online campaigns.
• Utilize AI-powered tools to assist with research, analytics, testing, and optimization.
• Continuously evaluate digital performance and recommend opportunities for improvement.

Qualifications

• Associate degree or higher in Marketing, Digital Marketing, Business Analytics, Information Technology, or a related field preferred; equivalent relevant experience considered.
• Hands-on experience with digital marketing analytics, SEO, website optimization, or related technical marketing functions.
• Working knowledge of Google Analytics 4, Google Tag Manager, and Google Search Console.
• Understanding of meta tags, tracking pixels, structured data, search engine indexing, and website performance.
• Familiarity with HTML, CSS, and JavaScript concepts sufficient to communicate technical needs effectively with web developers. Coding experience is a plus, but not required.
• Understanding of A/B testing, conversion rate optimization, and data-driven marketing strategies.
• Ability to identify technical issues, communicate recommended solutions, and coordinate their implementation.
• Strong analytical, organizational, and problem-solving skills.
• Ability to translate technical information and performance data into clear, actionable recommendations.
• Familiarity with Google Ads, Meta Ads, and other digital marketing platforms is a plus.
• Experience with AI-powered marketing and analytics tools is a plus.

What We're Looking For

We're looking for someone who can evaluate our digital marketing infrastructure, recognize what's missing or underperforming, and work with our development team to get everything operating effectively.

You don't need to be a web developer, but you should understand the technical components that drive website visibility, tracking accuracy, and digital marketing success.

If you enjoy solving problems, working with data, and using technology to improve measurable business results, we'd love to hear from you!

Pay: $33.00 - $37.00 per hour

Expected hours: 40.0 per week

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s)

• Are you able to commute to Belmont, NC daily for this job? There is zero opportunity for remote work.
• Do you understand that this position is primarily focused on digital marketing analytics, website performance evaluation, technical optimization, and data-driven strategy rather than social media management, content creation, or traditional SEO services?
• If a company's website was receiving consistent traffic but generating very few conversions, what would be the first three things you would investigate?

Work Location: In person