Digital Marketer and Web Manager

Job Summary

We are seeking a dynamic and innovative Digital Marketer and Web Manager to lead our online presence and marketing initiatives. This role is vital in driving brand awareness, increasing engagement, and optimizing digital campaigns across multiple channels. The ideal candidate will possess a passion for digital marketing, a keen eye for web management, and the technical proficiency to execute data-driven strategies that deliver measurable results. Join us to craft compelling content, manage high-impact advertising campaigns, and oversee our website’s performance to elevate our digital footprint.

Duties

• Develop and implement comprehensive digital marketing strategies including SEO, SEM, social media marketing, email marketing, and paid advertising campaigns to maximize reach and engagement.
• Manage and optimize website content using WordPress and content management systems to ensure a seamless user experience and high conversion rates.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility across search engines.
• Oversee paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media channels, ensuring targeted audience reach and ROI optimization.
• Utilize web analytics tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms to monitor campaign performance, generate reports, and inform future strategies.
• Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to support marketing campaigns across digital channels.
• Implement website management tasks including CSS customization, HTML editing, website performance optimization, and troubleshooting technical issues.
• Develop automation workflows for email marketing campaigns using marketing automation tools to nurture leads and increase customer retention.
• Coordinate with cross-functional teams to ensure consistent brand