Demand Generation Manager

*ConnectWise is an industry and Global leading software company* *with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps* *over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.*

*Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.*

*Game-changers, innovators, culture-lovers—and humankind.*

*We invite discovery and debate. We recognize key moments as milestones.*

*We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.*

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary

The Demand Generation Manager, OT runs go-to-market for the Office Technology (OT) dealer vertical the way a general manager runs a business — owning the pipeline number, the narrative activation, the plan, and how centralized resources (digital, content, paid, outbound, field, and PMM) come together to hit it. This is a GTM ownership role, not a campaign execution role: the Demand Generation Manager owns pipeline creation, campaign strategy, and sales alignment end-to-end, while also activating the large population of dormant dealer program members and building the relationship and event infrastructure that supports both.

Essential Duties & Responsibilities

• Serve as the single point of accountability for the OT vertical's end-to-end GTM motion: the pipeline number, campaign portfolio, sales feedback loop, and how centralized resources across digital, outbound, content, PMM, and field come together to hit it
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