Demand Generation Manager

ABOUT FALCON ELECTRIC

Falcon keeps the systems modern life depends on running where ordinary power gives out: the remote pump station, the roadside traffic cabinet, the treatment plant that can never go dark. For 35 years, when conditions are too hot, too cold, too dirty, or too far from anywhere for standard equipment to survive, engineers have specified Falcon. We build true online power protection engineered for the field, and we stand behind it without dispute.

We have something rare: a 35-year engineering reputation, the trust of the engineers who stake their projects on us, and a mission worth winning. We chose the hardest corner of the power world on purpose, and we intend to own it completely, bringing the hunger of a startup to a company that earned its credibility the hard way. Part of that bet is how we work: our vision is to be AI-native, using AI and building our own into how we operate so a focused team can move with the speed and reach of one many times its size, with AI doing the heavy lifting and people making the calls that matter. We are early. The engine is being built now, not bought off a shelf, and you will help build it.

This is a chance to build something that matters, protecting the water, transportation, and power infrastructure the world runs on, with people who move fast, own their outcomes, and are a little obsessed with winning. If that is your kind of work, come build it with us.

WHY THIS ROLE, WHY NOW

This is a revenue seat, not a brand-and-comms one. B2B buying has changed: most buyers research independently, and the large majority now use AI answer engines to shortlist suppliers before they ever talk to sales. MQL volume has stopped predicting revenue, and demand generation is now judged on the qualified pipeline it creates and the deals it helps close. Falcon needs someone who builds the system that produces that pipeline and makes the Industry Account Executive and Channel Manager meas