Content Marketing Specialist

Job Summary

American Dairy Association North East (ADANE) is a nonprofit organization that builds demand for dairy and supports dairy farmers through integrated marketing, communications, nutrition, and partnership programs across the Northeast.

We are seeking a creative, curious, and data-informed Content Marketing Specialist to join our Integrated Marketing Communications team. This role helps plan, create, execute, measure, and optimize digital content and campaigns across social media, paid digital media, search, email, and emerging platforms.

Working with colleagues across ADANE, as well as agencies, influencers, vendors, and partners, the Content Marketing Specialist combines strong storytelling and execution with audience insights, analytics, and technology to strengthen engagement and improve results.

Compensation: $58,000-$62,000 annually

This range reflects ADANE's good-faith estimate of the compensation for this position at the time of posting. The final offer will be based on relevant experience, qualifications, and internal equity.

Key Responsibilities

· Develop and manage social media editorial calendars aligned with campaigns, programs, events, and relevant cultural moments.

· Create, edit, schedule, and publish engaging digital and social media content tailored to different audiences and platforms.

· Collaborate with colleagues, agencies, influencers, and creative partners to develop compelling content and integrated campaigns.

· Build, manage, and optimize paid social media and paid search campaigns, including audience targeting, budgets, keyword strategy, creative performance, and results.

· Support email marketing initiatives, including content development, audience segmentation, testing, distribution, and performance reporting.

· Monitor social conversations, trends, audience sentiment, and emerging issues to identify content opportunities and potential reputational concerns.

· Analyze performance across digital cha