Content Marketing Program Manager

CONTENT MARKETING MANAGER

Department

Marketing

Location

Remote

Reports To

Director of Marketing

ABOUT THE ROLE

Pellera is seeking a strategic, creative, and results-oriented Content Marketing Manager to lead the development, execution, and optimization of content that strengthens brand awareness, engages target audiences, and supports business growth.

This role will be responsible for telling the Pellera story across every stage of the customer journey, from social media and creative assets to customer success stories, sales enablement assets, thought leadership, and website content. The ideal candidate is an exceptional writer and storyteller who can translate complex technology concepts into compelling, business-focused narratives that strengthen our brand, support our sales team, and drive engagement with customers and prospects.

Working closely with Marketing, Sales, Solutions, Design, Leadership, customers, and partners, this individual will help build and scale a modern content engine that drives engagement, supports lead generation, and strengthens Pellera's market position.

KEY RESPONSIBILITIES

Content Strategy & Brand Storytelling

• Own and evolve Pellera's content strategy, editorial calendar, and content planning process.
• Create and manage high-quality content including:
• Website copy
• Blogs and articles
• Customer success stories and case studies
• Executive thought leadership
• Email campaigns and newsletters
• Landing pages
• Campaign assets
• Sales enablement materials
• Translate complex technology topics into engaging, business-focused content.
• Maintain consistent brand messaging, positioning, and voice across all channels.
• Interview and collaborate with customers, executives, technical experts, and partners to uncover stories that highlight business outcomes and innovation.
• Review and edit content to ensure quality, brand consistency, accuracy, and clarity.

Social Media & Cont