AVP Marketing Strategy & Analytics

Horace Mann is looking for an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Horace Mann's Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit, expand, invest, or adjust coverage. The leader will turn complex data into practical recommendations, build decision-support capabilities, and partner across the enterprise to move insight into sustained execution.

This role leads and develops a team of approximately four strategy and analytics professionals, with the capacity to scale as business needs evolve.

Key Responsibilities

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• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
• Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
• Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
• Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
• Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
• Translate data into practical recommendations that help agents grow their businesses and strengthen sale