VP, Industry Solutions Marketing

Blue Yonder Title

Vice President, Industry Solutions Marketing

Location

US – Remote

Dallas Preferred

Overview

Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals.

Covering our retail and manufacturing industry marketing efforts, this role is a strategic input into Blue Yonder’s go-to-market success. The ideal candidate will have a background in marketing supply chain management software and experience building content strategies that help communicate our to customers and partners.

Scope

Leads the industry marketing function and defines the strategic direction, operating model, and long-term roadmap approach needed to achieve corporate goals. Collaborates directly with senior executives to shape and deliver on industry strategy objectives, ensuring marketing priorities are aligned with business outcomes, financial targets, and market opportunities. Oversees the creation of content, messaging frameworks, partner and customer engagement strategies that elevate the company’s brand, drive growth, and support go-to-market execution. Where appropriate, this also includes driving new go-to-market approaches in support of mergers and acquisitions. Ensures the function maintains high standards of quality, industry depth, consistency, compliance, and customer focus across all deliverables. Serves as a senior representative of the marketing organization, providing insight to executive leadership and acting as a company spokesperson or strategic delegate in external and internal forums as appropriate. Partners closely with product, sales, operations, and other business units to influence enterprise-level decisions and ensure cohesive execution across teams and initiatives. Mentors the development of individuals and leaders within their organization.

What you will do

* **Multi-Level Organ