AVP, Head of Product Marketing - Life and Health

Job ID

R0119964 Date posted 08/11/2026

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

AVPs of Product Marketing lead product marketers to acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. They are accountable for accelerating growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team ideates, plans, launches, measures, and optimizes marketing campaigns to drive sustainable growth at efficient Cost Per Account (CPAs). The AVPs of Product Marketing are also accountable for a large marketing budget, and collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members. Strong analytical skills, business acumen, and entrepreneurial spirit are key to success in these roles.

Head of Product Marketing - Life and Health

The Head of Life & Health Product Marketing reports directly to the Chief Marketing & Digital Officer for USAA's Life Insurance Company (LifeCo). In addition to this position, the Chief Marketing & Digital Officer's team includes leaders responsible for Investment Advisory Marketing, Annuity Marketing, Marketing Strat