Associate Vice President for Marketing & Communications

Location

New York – In-Office/Hybrid Job Type: Full-Time, Executive Schedule: Monday–Friday, 9:00 AM–5:00 PM, with occasional evenings and weekends for events, launches, or crisis response Travel: Up to 20%

POSITION SUMMARY

Our client is seeking a strategic, collaborative, and innovative leader to serve as Associate Vice President for Marketing and Communications for the College of Medicine and College of Arts and Sciences.

The Associate Vice President (AVP) provides senior-level leadership for institutional marketing, communications, and brand strategy, advancing visibility, reputation, and market positioning across domestic and international audiences. The AVP is responsible for developing, implementing, and assessing integrated marketing and communications initiatives that support enrollment growth, student recruitment, alumni engagement, advancement priorities, academic programs, and institutional objectives.

Reporting to senior leadership, the AVP leads a multidisciplinary team overseeing branding, content development, digital marketing, creative services, and public and media relations. The role requires close collaboration with enrollment management, academic leadership, advancement, and executive stakeholders to ensure consistent, data-informed, and compelling messaging across all channels.

Essential Duties and Responsibilities

Strategic Leadership & Planning

• Develop, execute, and continuously refine comprehensive marketing and communications strategies aligned with institutional mission, vision, and strategic goals.
• Serve as a senior advisor to executive leadership on brand positioning, messaging strategy, reputation management, and communications planning.
• Lead market research, audience analysis, and brand perception studies to inform strategic decision-making and competitive positioning.
• Ensure institutional narratives are authentic, mission-aligned, and consistently reflected across