Principal Financial Group
Associate, Marketing Operations
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Job Description
What You'll Do:
We are looking for a detail-oriented digital designer to join Principal’s Marketing Operations & Technology team. This role sits at the intersection of visual design, brand systems, accessibility, and marketing technology.
In this role, you will help design, build, test, and refine high-quality digital communications, with a focus on Salesforce Marketing Cloud email experiences. You will work across B2B and B2C marketing communications, supporting emails, templates, content blocks, animated assets, social, web, app and programmatic creative, and other digital design needs.
This is a hands-on production and craft role for someone who understands that strong digital design is both visual and technical. The right candidate should care about layout, typography, hierarchy, accessibility, responsive behavior, platform constraints, and the small details that make a marketing communication accurate, usable, and on brand.Here is how you'll spend your day: ======================================
- Design and build branded digital communications in Salesforce Marketing Cloud, with a focus on enterprise email design and development.
- Translate creative briefs, source documents, and partner direction into clear, on-brand, accessible email and digital design executions.
- Use layout, typography, hierarchy, color, image selection, and composition to create communications that are clear, readable, and aligned to Principal’s brand.
- Create and refine supporting digital assets, including Web/app banners, graphics, charts, animated GIFs, social assets, and programmatic ad creative.
- Use Adobe Creative Suite, including Photoshop and Illustrator, to create, edit, resize, optimize, and export production-ready creative assets.
- Test email designs for accuracy, accessibility, responsiveness, rendering behavior, dark mode, links, images, and overall quality before final delivery.
- Apply accessible design practices, including WCAG 2.2 AA expectat
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