Ad Copy Writer and Marketing Coordinator

The Digital Marketing Writer and Coordinator works closely with supervisor and other stakeholders to plan and execute social media, email marketing and Google ads initiatives in support of advertising and marketing our Responsive Classroom Advertised Institutes specifically, but in support of other marketing efforts broadly or as an integrated initiative.

This position is also responsible for proficient to expert use of HubSpot and Meta Ads for content scheduling, email campaign creation, list management, research, reporting, and day-to-day marketing execution. The coordinator works with supervisor to manage social media channels across all platforms and with the website administrator on Google Analytics.

There is no remote or hybrid option for this position. Requires regular face-to-face meetings and interactions and serves as the on-site liaising and interactions with in-person team members.

PRIMARY DUTIES AND RESPONSIBILITIES

Social Media

• Works closely with supervisors and designers plan and manage a content calendar, draft engaging captions and text, shoot/edit short-form videos and photos, and schedule posts for social platforms such as Meta, LinkedIn and YouTube.
• Monitors and replies to comments, direct messages, and brand mentions to interact with followers and provide timely customer service.
• Works closely with supervisory to identify and track key performance indicators such as reach, engagement, and conversion rates to measure campaign performance and adjust strategies.
• Remains up-to-date with emerging social media trends, algorithm changes, and audience preferences to keep content relevant.

Email Marketing

* Works closely with supervisor to build, schedule, and deploy email campaigns in HubSpot. * Manage contact lists, segmentation, and database organization in HubSpot CRM. * Create and maintain automated email workflows and drip campaigns. * Upload creative assets and ensure campaign quality assurance. *