WKAR Director of Marketing & Promotions / Marketing & Communications Manager

• East Lansing, Michigan, United States
• Broadcasting Services 10047117
• Area of Interest: Administrative/Business/Professional
• Area of Interest: Operations Services
• Area of Interest: PR/Media/Graphics/Comm/Fund Raising
• Full Time/Part Time: Full Time (90-100%)
• Group: Professional Supervisory- APSA
• Union/Non-Union: Union

• Support Staff
• Opening on: Sep 10 2026
• Closing at: Sep 22 2026 - 23:55 EDT
• 14
• Salary Commensurate with Experience
• College Of Communication Arts Sciences
• 1166835

### Working/Functional Title

WKAR Director of Marketing & Promotions

### Position Summary

WKAR Public media seeks a Director of Marketing and Promotions to lead the development and execution of integrated marketing, promotion, and audience-growth strategies for WKAR's original programming, news coverage, community events, and overall station identity across TV, radio, digital, social, and print channels. Reporting to the General Manager, the Director of Marketing and Promotions is responsible for building public awareness of and engagement with WKAR as mid-Michigan's trusted source for news, educational content, and cultural programming and for translating that awareness into measurable growth in viewership, listenership, digital engagement, event attendance, and member support.

The ideal candidate is a strategic, hands-on marketing leader with a demonstrated record of growing audience awareness and engagement for a media brand, cultural institution, nonprofit, or comparable organization, using both proven marketing fundamentals and current, innovative promotional practices.

Key responsibilities include but are not limited to;

Strategy & Campaign Leadership

• Develop and execute comprehensive marketing and promotion strategies and campaigns for WKAR original programs, news initiatives, special broadcasts, and community events, as well as for overall station awareness and brand positioning.
• Set measurable goals