Senior Digital Communications Manager

Description: Position Summary

We are seeking a Senior Digital Communications Manager who will serve in a pivotal marketing role responsible for owning every touchpoint between first click and lasting loyalty. This person will develop and own the email marketing strategy alongside the broader lifecycle program, building the automated, data-driven journeys, audience segmentation, and consent infrastructure that turn new clients, clinicians and patients into engaged, long-term believers in Gifthealth.

Reporting directly to the Vice President of Marketing, this is a high-visibility, builder's role for someone equally comfortable setting lifecycle strategy and rolling up their sleeves to build a journey, QA an email, and analyze performance. You will have significant ownership over the channel and the opportunity to build the infrastructure, processes, and best practices that will allow Gifthealth's lifecycle program to scale.

Key Responsibilities

Lifecycle Strategy & Roadmap

• Own the channel roadmap. Develop and own Gifthealth's email channel strategy and roadmap, aligned to commercial, clinician, and patient objectives.
• Build the communications framework. Translate lifecycle strategy into a comprehensive communications framework spanning acquisition, onboarding, activation, engagement, retention, adherence, and re-engagement.
• Define email's role in the journey. Identify where email drives the most value across the broader customer and patient journey, and pinpoint opportunities to improve engagement at critical moments.
• Manage the calendar. Build and maintain a lifecycle communications calendar, including the newsletter program, that balances automated journeys, triggered communications, and campaign-based messaging.
• Set the operating model. Establish lifecycle marketing best practices, governance, and operating processes as the channel scales.
• Manage consent and segmentation. Build and maintain segm