Web & Marketing Analytics Manager

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.

At Blueprint, you'll work alongside talented people with different experiences, expertise, and perspectives. You'll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

About the Role

We're looking for a Web Analytics Analyst to help our web experience and marketing teams understand how customers engage with our digital experiences. In this role, you'll translate complex behavioral data into clear insights that guide website strategy, marketing decisions, and experience improvements.

You'll evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and investigate emerging trends. You'll collaborate with marketing, web, product, and operations partners to define success metrics and turn data into practical recommendations.

What You'll Do

• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.
• Analyze customer journeys, engagement patterns, conversion funnels, traffic sources, and page-level performance.
• Design, monitor, and evaluate A/B tests and other web experiments.
• Use web and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.
• Produce recurring reports co